Bulk SMS & Emails

Bulk SMS:

• Reach: SMS has a high open rate, with most messages being read within minutes of delivery, making it an effective channel for time-sensitive communications.
• Direct communication: SMS messages are typically delivered directly to the recipients’ mobile devices, ensuring immediate attention.
• Character limit: SMS messages are limited to 160 characters in most cases, so you need to convey your message concisely.
• Opt-in requirement: In many countries, you must obtain explicit consent from recipients before sending them marketing SMS messages.
• Cost: Bulk SMS services usually charge based on the number of messages sent.

Email:

• Flexibility: Emails allow for more detailed and visually appealing content, including images, links, and attachments.
• Tracking and analytics: Email marketing platforms often provide metrics such as open rates, click-through rates, and conversion data, enabling you to measure the effectiveness of your campaigns.
• Personalization: Emails can be customized based on recipient data, allowing for targeted and personalized communication.
• Spam filters: Emails can be filtered by spam filters, potentially affecting deliver-ability. Care must be taken to ensure compliance with email marketing regulations and best practices.
• Opt-in requirement: Similar to SMS, you generally need recipients’ consent to send them marketing emails.
• Cost: Email marketing costs can vary depending on the size of your email list and the service provider you choose